There are a myriad of products on the internet that you can purchase and sell as your product. Some of them are labeled PLR, some are labeled MRR and some are labeled RR. What do those initials stand for, what is the difference between them and how does that affect your internet marketing?
PLR, MRR and RR all stand for particular licensing rights to products you can buy to resell. PLR stands for private label rights. MRR stands for master resell rights, and RR stands for resale rights.
In some ways they are the same but in important ways they are very different. If you don’t know the difference and resell a product incorrectly you could find yourself in trouble with the product creator, or at least the creators lawyers. Let me explain how they each work.
Let’s start with the product type that has the most restrictions on it and work our way up to the type that has the least restrictions. The products labeled RR are the most restrictive. Those are the products that are designated resale rights.
Resale rights products, are products that you purchase that you have the right to resell to others to make a profit. The only thing you are allowed to do is to resell the product to the end user. You can not change it in any way, you can not claim authorship or copyright to the product.
Resell rights products can be sold by you to someone who wants to use the product for themselves. They cannot resell the products themselves. You do not have the right to offer any one else the ability to sell that product.
That brings us to the next type of product on the totem pole, MRR or master resell rights products. Master resell rights products are similar to RR products in that you cannot change the product or claim authorship or copyright to the product.
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