As blogs became a larger and larger part of the internet, they have become a larger and larger part of internet marketing. One of the reasons they have become important to online business is because blogs offer unique tools as part of their structure. These tools can be beneficial in enhancing online marketing campaigns. One of these tools is RSS.
RSS has been around for a while. It was developed back in the mid to late 90’s. It has only recently become a mainstream part of the internet. RSS, having gone through a number of different names using those initials, currently is popularly known as Real Simple Syndication. By now you are probably asking yourself, What is RSS and why is it important to me?
The best way to describe RSS is simply this, instead of your customer going to your website, the website content goes to them. RSS is a method of broadcasting your content to whomever signs up to get it.
For example, if someone is interested in gardening, they may want to read new articles on gardening. They go to a few gardening blogs and sign up to receive RSS feeds. Whenever there is a new posting on those blogs, those new postings will be sent to their computer. Now instead of having to navigate to those websites to see if there are any new posts, all they have to do is open their RSS reader or RSS enabled browser and see all the new content waiting for them.
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